November 18, 2014

"If you don't believe in yourself, if you don't believe you're worth what you're charging, other people won't - they'll smell that fear and they'll try to haggle you down." - Adrienne Graham

"There is an expectation in some ways that women are going to give, that we're going to be supportive. It's how we're raised, and the messages we get." - Kathy Caprino

19 minutes.

Women have a problem valuing themselves - both setting prices and believing they're truly worth something in the marketplace. A lot of us charge too little for our work. Sometimes we don't charge at all. Adrienne Graham

It's a complicated, multi-layered issue, and it's part of the reason women earn less than men. As someone who squirms whenever I have to talk about how much I'm worth, I knew I had to tackle the topic on the show. I talk to businesswomen Adrienne Graham, author of a viral Forbes post, No, You Can't Pick My Brain, It Costs Too Much, and Kathy Caprino, who's written extensively about women's relationship with money. If you too find it tough to name your price, tune in - both women have great insights into how we can get comfortable charging what we're worth, and working out what that is in the first place.